Last weekend I read this post from Mrs. Micah about how starting a blog won't make you rich. I wanted to put in my two cents on the subject. Money and Such has been around for about a year and three months. Last month the blog generated $9.78 in ad revenue. This is about enough to buy lunch in a fast food restaurant, and also about the average ad revenue generated on this site every month.
Frankly, I don't really care, because I am not in it for the money. For me, this is not a business, it's a hobby. I enjoy writing about personal finance and reading my readers' comments (of which there are way too few, by the way). I also don't run Money and Such as a business. Over the past year, I have received several requests from companies interested in advertising on this blog - I have turned them all down, because taking paid advertisements just seemed too much of a hassle (from a tax perspective among other things).
I also don't bother much with trading links with other blogs or trying smart ways to generate more traffic, such as joining a blog network. It's not that I am intentionally avoiding this, it's simply that the primary goal of this blog was never to become a massively popular website. Don't get me wrong, I enjoy looking at Sitemeter to see the number of my daily visitors. I do this practically every day. When the number of my RSS subscribers surpassed 200 a few weeks ago, I let out a little w00t of joy. However, mostly I write for the sake of writing and the idea that a few of my posts are actually useful to folks. I would probably continue writing even if I thought that my posts were of no use to anyone.
For the vast majority of bloggers, blogging is a hobby and will always remain one. The benefit of this hobby is that if you are lucky you will actually make some money rather than spend money on it.
As is the case with all hobbies, you should only practice blogging as long as its fun or serves some other purpose. Last week, one of my favorite personal finance bloggers, Lazy Man, wrote a post about blogging fatigue and how he was thinking about throwing in the towel on his blog. Ultimately he decided to stick with it for now. I guess he's just having fun. So am I. But if you are thinking of starting a blog to make money, you should probably just get a part time job instead.